Even With The Growth Of Internet Marketing Direct Marketing Through The Mail Still Works

Direct marketing companies are famous, they are the actual heart of an organization, and helps an organization survives. Direct marketing companies are really competitive and they know all the ways in which they can target their customers and create a good market share for themselves. Internet marketing is also famous and many companies who use internet marketing can always come up with great ideas to create a stir in the market. Many times, there is confusion as to which form of marketing works the best and it really all depends on the kind of audience you want to target.

Direct mailing companies use mails and letters to market a particular brand or a company. This is an easy way of marketing since customers are kept in check directly and sometimes it is easier and convenient for the people to know about a company and a brand this way. Although internet marketing is famous now there is still a lot of room for direct marketing since it still seems more feasible and can bring more customers to your door. Knowing your customers is the best thing and direct mail companies must carry out a survey to know that which mode of marketing is most liked by your customers.

Internet needs access and sometimes when the server is down nothing can be done properly. With the server down a company may lose greatly with its marketing efforts and even end up losing customers. You must have seen that many times while you are searching online there are endless adverts appearing on the side bar, those are banner ads and they are a form of internet marketing. Sometimes these adverts annoy people and these ads can even hinder the work that you do so to avoid any disturbance, direct mail companies use letters and postcards.

Direct marketing companies still earn a lot and these companies can do so much better at gaining market share and making customers aware of brands as this gives customers great convenience and this convenience can be great for people. So in short direct marketing through the mail still works now and it is better to market through direct mail as this makes it easy for customers to know what is going around in the market and for this and they do not even have to make any effort to find this out as it just drops through their front door.

Therefore, when you want to know which way is better to market and if it is direct marketing through mailing or is it by the help of internet, you can always say that most people whom do not have any access to the internet would never know about what you are offering. For this reason, direct marketing is the best option and sometimes the best way to market and make a company known by the most people. Direct marketing companies would always know who to target to and in that case they can reach more people at one time and thus increase market share.

Benefits and Challenges of a Career in Direct Marketing

Internet or Direct marketing may be a new term in our dictionaries however it is not a new concept. Direct or Internet marketing is ‘the’ way to send a message to the customer directly through various channels that eliminate the middle men or indirect means to interact with the customer. This has been done since marketing began albeit in undefined ways and now with the advances in technology, Direct/Internet marketing has become the most preferred way to reach the customer directly to promote a product, a service, a company… a message.

Direct marketing is a preferred way of knowing how the intended product PR message is faring with the masses because the responses can be quite immediate. That is why with the increasing competitiveness in businesses and the need to reach out to the customers in a more effective manner, a career in direct or Internet marketing is a very rewarding. Everything depends on marketing and whether a product will sell or not and whether the masses will pay heed to a social awareness message or not, depends mainly on how well it has been marketed.

With the way the world is growing closer… not smaller… closer due to the internet and the ease of being able to find any sort of information online or through other channels like the mobile phone, emails on the internet, advertisements, and many more; sending a message to them directly is not a challenge. What could be better than actually communicating with your customers? The only challenge is that with many direct marketing strategies being used, people thinking of a career in direct marketing may have to resort to their creativity quite often and having that is definitely a plus.

Many people think that direct marketing is not an honest field to have a job in and that is mainly because many big and small companies and even individuals have misused the power of interacting with customers directly and flooded them with constant interactions. This has left a bad taste in customers’ mouths and most of them don’t like being contacted anymore. This makes the job quite difficult… but not impossible.

The thought that a career in direct marketing is not a good idea is right and wrong, based on where you’re looking at it from. If you plan to succumb to the unethical ways for short term but immediate profit by flooding the customers with constant messages and emails, then direct marketing may not be for you however, if you are creative and have a knack of creating relevant and quality communication, then direct or Internet marketing may just be the thing for you because that is what it is all about; effective communication.

With the amount of knowledge we can share today and the level of understanding we have towards various cultures, various age groups, and their demands, direct marketing is the best way to promote a product or a company and used effectively, this can be a very strong tool that may be difficult for the competition to beat.

If a person is interested in pursuing a career in direct or Internet marketing they need to find schools to make sure they learn the right tricks of the trade and understand the basics of this amazing phenomenon. Communication and a basic understanding of how the human mind gets motivated are the two very important tools for a direct marketer however a few other things that will be good to know are:

  • Mass media
  • Behavior change therapy
  • Qualitative and quantitative research methods
  • Marketing and communications

There are many more courses out there… you just need to find them and make the best of them to be a successful marketing person.

The Basics and Benefits of Direct Marketing Lists

Direct Marketing lists are essentially databases filled with contact details, such as names and addresses of consumers or individuals at businesses, which can be used by companies of all sizes to send out promotional information. Direct marketing lists can be both email and postal address based, and will be made use of by all sorts of organizations and businesses for a variety of purposes.

The Basics of Direct Marketing Lists

The type of information that you can send out to prospects on a direct marketing list is limited only by your budget and your imagination, but in general there are two reasons why your company might want to undertake a direct marketing lists-based campaign:

To Generate new Sales – direct mailing promotions, coupons, vouchers and details of new products and services can help to generate new sales and secure new customers or clients.

To Build and Develop your Brand – keeping your current customer base informed about your company with shareable and relevant content can help you build your brand as well as encourage customer retention and recommendations.

The Benefits of Direct Marketing Lists

Although there are some instances where direct mail marketing or direct email marketing is not appropriate, provided a campaign is targeted and created properly there are all sorts of benefits associated with it. Many surveys have shown that customers and business owners are still happy to receive information and marketing collateral via the mail, particularly since it is generally regarded to be less intrusive than some other forms of communication. If you have a good marketing list, you can also be sure that the prospects on the list are happy to be contacted and receive information from your company, so they are already interested in what you have to offer them. Direct marketing, provided it is carried out properly, is a targeted and precise way to contact and communicate with the customers and clients that your company needs.

When you undertake a direct marketing list based campaign you are basically physically putting your messages and communication directly into the hands of your potential clients or customers. Yes, this information may not always be read but if you put the effort into creating a good impression with the information you have a much greater chance of it being read, absorbed and actioned upon. You can generate interest in your campaigns by adding in little extras, such as coupons or money off vouchers. This is a great way to reward current customers too, since it shows them that you appreciate their loyalty to your business and its brand.

Thanks to the virtual simplicity of direct mail campaigns, you also have a lot of freedom to really customize the information that you are sending out as well as the ability to target particular groups or individuals. Create campaigns based on the needs and requirements of potential customers, and address them as individuals rather than a mass of potential purchase. You can choose any way to communicate your messages too, from brochures and newsletters to something a little more quirky such as postcards. The more inventive you are with your communication the more likely they are going to be noticed and absorbed.

An additional benefit of direct marketing methods is that they are some of the simplest methods of marketing and promotions to track and measure. When running a direct mail campaign you can really see just how effective they are for your business or organization, even by doing something as simple such as tracking the number of enquiries that have been generated by the campaign or even totalling up the number of promotional vouchers that have been sent out and subsequently used.

Direct Marketing And How To Make It Profitable During Tough Economic Times

Hi, I am a direct marketing specialist that has helped hundreds of direct marketers grow their businesses. You do not know me, but after reading my views on direct marketing during an economic slowdown, I believe it can give you business an edge in taking market share from your competitors.

Today the consumer is being financially squeezed by many economic realities. Soaring gas prices a slowing economy, and job insecurities, just to highlight a few. All this is currently having a very negative impact of the consumer’s mindset for spending. Odds are your company is also feeling the consumer’s anxiety about the future. When I talk to some of the clients I do work for, they have told me that their web sales and response rates have declined, or at best are treading water. The same holds true for the traditional mailers. They are also experiencing consumer pessimism that is reflected in lower response rates.

OK, so does this mean that you have to hunker down and accept all this as the reality of the times for doing business? Absolutely not …But most direct marketers unfortunately will. The enlightened few will view it differently and become proactive, and embrace the challenges.

“Keep on doing what your doing in direct marketing and you’ll keep on getting what your getting in declining sales and profits”

Today savvy direct marketer realizes that the status quo of what worked during the good times isn’t working so well anymore. Hundreds of thousand of companies are competing on the web and via traditional direct mail for the consumer’s discretionary income. Many are destined to fail. Survival of the fittest is being played out, and the marketers who DO NOT make direct marketing refinements will become extinct.

So exactly what can you do to help guarantee that our company not only survives, but also takes market share from the competition?

To begin with you must make absolutely sure that your direct marketing efforts utilize all the responsive techniques that have prove to drive sales. Direct marketing is paying explicit attention to the details of the business, especially now. The day of “lets run it up the flag pole and see how it flies” is long gone. Today it is making positively sure that you have the three basic RIGHTS of direct response in place, or your company is destined to fail.

The three basic RIGHTS that must be in place are:

RIGHT #1: You must have the right copy that talks to the customer NOT at them. It must emotionally engage them and give them compelling benefits of your products and how it will help THEM. Does your copy utilize “YOU” or “YOUR” as much as is feasible? Does each product have a benefit headline? Do you utilize words (under seven letters is best) that the customer will actually understand? Do you answer all the questions in the customer’s mind that could be a potential roadblock to a sale? It’s your job to remove all the roadblocks that would deter a response.

RIGHT #2: The right creative, teamed with the right colors and graphics are essential to getting a response. Does your creative and graphics actually help to sell the product, or do they detract from it? Do the photos you use reflect you’re demographic, and do they add to the enhancement of the copy in obtaining a response? Do the colors you use on your site, or in your mail pieces turn on response emotions or do they turn them off? Certain colors evoke specific feelings; this should not be left to chance. The type you use, and how it is displayed directly affects sales. Type that is NOT black, or that is reversing out of a background has statistically proven in tests to be harder to read, and slower to comprehend which is a roadblock to a sale. Are you using Sans Serif type in your electronic marketing? It is easier to read on a computer screen. The last thing you want is for a potential customer to click away because they can’t read your type or it is to small in point size.

RIGHT#3: The right product with the right prices is vital. Customers are like a peregrine falcons. They scan multiple sites and catalogs to find the right product that is priced right, with the right shipping charge, and right guarantee. 30% (or more!) of the customers on your file are on your competitors files. Products priced right? Do you offer two for pricing? If you have exclusive proprietary products do you note it? Do you offer incentives for large orders, for example like free shipping, a free gift, or bonus coupons for future orders? Do you use testimonials about your products or company to melt away the customer’s cynicism?

If you get all three of the RIGHTS listed above right your chances of getting the response is almost guaranteed. If you miss just one of the RIGHTS it can be a no sale and your clicked away, or your mail piece is resigned to the circular file.

Hey I do not have all the answers, but I have been totally involved in the direct marketing for over three decades. I have helped hundreds of direct marketers grow their businesses and profits. I know how to write responsive copy that moves people, and in turn moves sales. I know how to make sure all the RIGHTS are in place, so as to help guarantee a response. I know what is needed creatively from a direct marketing standpoint to move a customer to take action and respond.
Questions for YOU?

Are your sales at this time where you want them to be? Are you happy with your direct response results? Are you 100% sure your have done everything to employ proven direct marketing principles to grow your business and assure it’s future?

If you cannot definitely say “YES” to these questions, they maybe we should have a chat.